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Bruce Schwartau on At Your Service-Working With Multicultural Customers English and Spanish Training Program

At-Your-Service-A-Su-Servicio-Cynthia-Messer

At Your Service-Working With Multicultural Customers– a proven training program for your staff (English and Spanish). Bruce Schwartau-Cynthia Messer-Robert Zuniga-discuss “At Your Service-Working With Multicultural Customers” Training Program (English and Spanish) Robert Zuniga gives a brief introduction of University of

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Do Nice Companies Make More Money?

andy_sernovitz

Do nice companies make more money? That’s the question addressed by Andy Sernovitz in an interview posted on Marketing Smarts. The stuff that can be so meaningful in word-of-mouth—being nice to people, giving them amazing service, reaching out to folks

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Multicultural Customer Service Staff Training Program with Cynthia Messer

Multicultural-Customer-Service-Training-Cynthia-Messer

Robert Zuniga and Cynthia Messer discuss the “At Your Service: Working with Multicultural Customers”  Staff  Training Program (English and Spanish). Cynthia Messer is an Extension Professor with the University of Minnesota Tourism Center. Cynthia Messer has more than 30 years of

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In Sales or Marketing? Test Your Cultural Awareness…

multicultural-diversity-cultural-marketing-test

Cultural awareness, cultural marketing, cultural diversity… these are a few of the keys terms to a successful multicultural marketing campaign. Did you know that using general marketing (or boilerplate ) strategies to all population segments can actually do damage to you

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Are You Listening To Your Market-Got any Grapes?

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Are You Listening To Your Market? Is it Business as Usual ??? Some of biggest shifts in demographics are occurring today. In the US, the Multicultural Communities, that is, the Hispanic, Asian American, African American, US Emerging African Market and

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At-Your-Service-A-Su-Servicio-Cynthia-Messer "At Your Service: Working with Multicultural Customers" (English and Spanish)