Tag: marketing tips

Do Nice Companies Make More Money?

Do nice companies make more money? That’s the question addressed by Andy Sernovitz in an interview posted on Marketing Smarts. The stuff that can be so meaningful in word-of-mouth—being nice to people, giving them amazing service, reaching out to folks

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Multicultural Marketing Tips Trends-Ederick Lokpez [Hispanic Marketing Conference]

Multicultural Marketing Tips Trends Ederick Lokpez Hispanic Marketing Conference

The Hispanic Marketing Conference held in St Paul, MN featured Ederick Lokpez as an expert in Hispanic Marketing. Topic: Hispanic Marketing Starts At Home. Are You Ready? Most companies that start marketing to Hispanics fail in their infancy because they

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Multicultural Customer Service Staff Training Program with Cynthia Messer

Robert Zuniga and Cynthia Messer discuss the “At Your Service: Working with Multicultural Customers”  Staff  Training Program (English and Spanish). Cynthia Messer is an Extension Professor with the University of Minnesota Tourism Center. Cynthia Messer has more than 30 years of

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In Sales or Marketing? Test Your Cultural Awareness…

multicultural-diversity-cultural-marketing-test

Cultural awareness, cultural marketing, cultural diversity… these are a few of the keys terms to a successful multicultural marketing campaign. Did you know that using general marketing (or boilerplate ) strategies to all population segments can actually do damage to you

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8th Annual Multicultural Marketing Conference and Diversity Awards Agenda

If you are serious about getting the information you need to succeed in the fastest growing market segments….you need to attend this event… 8th Annual Multicultural Marketing Conference and Diversity Awards Metropolitan State University, St Paul, MN  Call (651) 665-0633

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