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Do Nice Companies Make More Money?

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Do nice companies make more money? That’s the question addressed by Andy Sernovitz in an interview posted on Marketing Smarts. The stuff that can be so meaningful in word-of-mouth—being nice to people, giving them amazing service, reaching out to folks

Posted in hispanic marketing, interview, multicultural marketing Tagged with: , , , , , , ,

Multicultural Customer Service Staff Training Program with Cynthia Messer

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Robert Zuniga and Cynthia Messer discuss the “At Your Service: Working with Multicultural Customers”  Staff  Training Program (English and Spanish). Cynthia Messer is an Extension Professor with the University of Minnesota Tourism Center. Cynthia Messer has more than 30 years of

Posted in hispanic marketing, interview, multicultural marketing Tagged with: , , , , , , ,

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At-Your-Service-A-Su-Servicio-Cynthia-Messer "At Your Service: Working with Multicultural Customers" (English and Spanish)